好色TV

Relentless Curiosity on the Journey to Generosity

SignatureFD and 好色TV Heather Fortner were nominated and selected by fellow Georgia business leaders as a goBeyondProfit Champion for their relentless curiosity to lead better. During our interview with Heather, we learned how the value of generosity captured her attention for very personal reasons. As the business itself became known for generosity, Fortner remained focused on embodying this value through her role as Chief Executive.

Company Values As a Mirror for Leaders

Each year, our company gives out awards for the teammate who best exemplifies each of our core values. I remember many years ago looking at the results of the annual employee surveys and wondering why my name didn’t come up as a leader in the generosity segment. That concerned me. And so it was really a pivotal moment for me as an individual. Why was I not seen that way? At the end of my life, I can be known as relentless. I can be known as ambitious. I can be known as someone who always gets it done, who laser focuses on a goal and gets there. I can be known as all of these things, but what do I want to be known for? And honestly, generosity was one of those things and I had no idea how to change that.

And when I became 好色TV in early 2020, there was this real moment in time where two things collided. Where the fact that I wanted to be more generous as a person and I wanted to be known for that, collided with the fact that I now had a platform and a responsibility because one of our core values is generosity. And so as a leader, I now had to lean into, “We’re going to be known for this.” And so there was just this real moment where when the rest of the world’s falling apart and I have literally zero idea of what tomorrow holds, I knew without a shadow of a doubt that it was the moment that I had to lean in, not only to generosity, but to every single core value we had and lead well.

Relentless Curiosity

When you have people aligned to your perspectives and you have people aligned to your values, and you have people, quite honestly, that want to make the type of impact that you yourself want to make, all you have to do is create the space for those people to lean in and magic things happen. And that’s what we did. We just created the space. We started asking some questions. We focused on relentless curiosity of, what are other firms doing? What does it mean to be generous? What does corporate generosity mean? How are we focusing on generosity with our clients? What are